about the founder

Growing up in the natural beauty of the California coast, my mother instilled in me the importance of nurturing yourself - body, mind, and soul. I grew up watching her take time to rest and reset - prioritizing her physical health, spiritual wellness, skin and bodycare. My mother taught me that beauty comes from within, and it starts with how we speak to ourselves and take care of our bodies.  She has endlessly inspired me by how she shows up for herself and in turn can show up wholy for those she loves. My dad instilled in me that anything is possible when you follow your heart and inspired me to have the confidence to always take the risk and try.

From a young age I was making scrubs and shea butter crémes for myself, friends and family. Always searching for the right combination of clean ingredients, effectiveness, and a luxurious experience. So I set out to develop a line of simple, pure body care products that would nourish both body and soul. From research and development to final formulations, I spent years meticulously researching natural ingredients that worked with your skin to balance, hydrate, heal, and promote healthy glowing skin - all  while creating an experience that felt nurturing and aesthetically elevated.

Jyoti - The Beauty Way1763 JyotiTBW-BW

“the beauty way” is a concept derived from Hózhó, the Navajo philosophy of living holistically in balance, beauty, well-being, and harmony . I believe that true luxury lies in the purity of ingredients and the effectiveness of the formulations.  The beauty way experience is an intentional  journey towards radiant, healthy skin, a renewed sense of well-being, and everyday luxury.  

“the beauty way” is a concept derived from Hózhó, the Navajo philosophy of living holistically in balance, beauty, well-being, and harmony . I believe that true luxury lies in the purity of ingredients and the effectiveness of the formulations.  The beauty way experience is an intentional  journey towards radiant, healthy skin, a renewed sense of well-being, and everyday luxury.  
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Before launching the beauty way, I attended FIDM in San Francisco to study product development and marketing. I then embarked on an amazing journey to Paris where I studied trend forecasting and fashion styling, which led to a successful 12-year career in upscale fashion in the hustle and bustle of Los Angeles. After falling in love and deciding to get married after our third date, I had the opportunity to travel the world with my husband. As we explored the world, I gathered endless inspiration and invaluable knowledge for what would one day become the beauty way. 

Today I live in Austin, TX with my husband (yes, the one from only three dates) and two children. After being a stay at home mom for the last six years, I worked toward the goal of sharing my knowledge and passion for clean bodycare, daily mantras, and the necessity for self care.  Our happy place is together;  exploring nature, traveling the world or on a beach with lots of sunshine, adventure, and always good food.

xo,

Jyoti

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our clean standard

Each product is created with the uncompromised intention to be beautiful on the inside and out. Our formulas focus on effectiveness and are cruelty-free and non-toxic, as well as organic, whenever possible. Our products never contain synthetic fragrance, silicones, colorants, sulfates, phthalates, parabens, PEGs, petroleum, mineral oil, or nanoparticles.

daily mantras

The power of daily mantras is the foundation of the beauty way. The most important words you say are the ones you say to yourself. To be your best, you must take care of yourself first. Feeling nurtured and strong in your own body enables you to feel centered, radiate love, and show up for others. Start your day and end your night with the powerful mantras on each of our products to inspire a life that is full and abundant.

sustainability

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MINIMAL WASTE PACKAGING
All of our packaging is recyclable, including our shipping boxes, packing materials and printed materials. We have drastically reduced waste by foregoing secondary boxes. We take care to minimize our footprint throughout our process’.

our mission

Our focus is to nurture your body + soul. To add value and bring joy to your daily routine with intentional, effective and luxurious products. To celebrate beauty at every age, inspire gratitude and living beautifully.

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